The Invisible Barrier: The Effect of Promoting Agencies on Sales in Electronic Markets for Music
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چکیده
منابع مشابه
1 Trust Promoting Seals in Electronic Markets : An Exploratory Study of Their Effectiveness for Online Sales Promotion
ABSTRACT. In order to promote web sales, companies conducting electronic commerce are constantly seeking viable and efficient ways to increase web traffic. One approach is to build consumers’ trust, and ultimately to increase web sales. Many business-to-consumer online merchants follow this approach and display trust-promoting seals on their websites. However, whether these seals really fulfill...
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